Jeff Adelson-Yan

Jeff Adelson-Yan

Jeff Adelson-Yan is the president and co-founder of Levelwing, a digital marketing agency specializing in media, analytics, creative and social.

The Problem With the Era of Personalization

It was nearly 30 years ago that Tim Berners-Lee developed the first web browser, WorldWideWeb. As someone who has made a career helping brands harness the power of this spectacular innovation to sell more products and services, I would be remiss not to cogitate on both the opportunities and obstacles that have emerged in the…