Jay Weinberg

Jay Weinberg

Jay Weinberg is Co-founder and Partner of Ascendant Loyalty Marketing, loyalty marketing experts laser-focused on helping consumer-focused, middle-market companies efficiently and effectively improve customer retention. Jay has been involved in marketing and technology for over 30 years. He designs and manages customer loyalty programs for clients in retail, travel/hospitality, entertainment, and food service. He focuses on analytics, research, and technology, bringing an entrepreneurial spirit gained from over 20 years in business and being a trusted partner.
Cutting Costs for Loyalty Programs

Loyalty marketing is a major investment for retailers. Most organizations have devoted considerable time and resources to ensure their customer acquisition efforts deliver lifetime value. For companies with points-based loyalty programs, that investment is a significant P&L contributor. For many, loyalty marketing is often the foundation of customer insight and brand affinity. Unfortunately, with stores…

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