Optimizing the customer journey regularly tops the list of priorities for retailers, and it seems like 2019 was the year that those efforts started to pay off. The second annual State of Customer Journey Optimization (CJO) report from Yieldify reveals a step-change from 2018: where only 62 percent of marketers were satisfied with their optimization of…
Jay Radia
As the key trading period in retail, ensuring a successful holiday shopping season is a matter of survival for e-commerce and traditional retailers alike. But that’s about the only thing retailers can be certain of. Over the last few years, the shape of the peak shopping season has evolved in new and (sometimes) unexpected ways.…
Retailers are looking for ways to create better experiences for consumers. Here are three things you should know as you head into 2019.
It’s becoming increasingly difficult for retailers, both traditional and online, to grab the attention (and wallets) of online shoppers. Battling on multiple fronts, from fierce competition to cart abandonment, retailers are feeling the pressure. Part of the challenge is in delivering an “experience.” For the offline world this is tangible and easily iterated upon, however,…
