Jason Roussos

Jason Roussos

Jason Roussos is SVP of Strategy at Adlucent, a leading integrated digital marketing and analytics agency.

He is an executive with over 20 years of experience in business development, e-Commerce, technology, B2B & startups. He thrives in a fast-paced environment where leadership, innovation and problem-solving skills are vital. As the SVP of Strategy at Adlucent, Roussos is focused on helping clients improve both revenue and profit growth through innovations in technology and marketing strategy. Roussos has a bachelor’s degree in Political Science from the University of Texas. In addition, he has a Master’s of Business Administration from Arizona State University.
The Youngest Generations Demand Personalization: How Retailers Should Respond

In the last decade, the word “personalization” has become a staple in all digital marketers’ dictionaries, especially those in retail organizations. But when it comes to truly implementing personalized strategies, most marketers don’t have a real sense of what consumers desire. To answer this question, we surveyed 900 U.S. consumers aged 18-64 to gauge their…

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