Shoptalk always brings the best and brightest minds of the industry together for four days packed with insights, networking opportunities, trend predictions and so much more. This year, the spring event in Las Vegas was no exception. But like many other major industry events, Shoptalk can feel like you’re sprinting a marathon — there's so…
Jason Nyhus
While the digital world continues to evolve, subscription-based online retail services are growing and becoming highly competitive and lucrative. This opportunity, however, isn't free of challenges, especially when it comes to acquiring and retaining subscribers. Often, online retailers make the strategic mistake of putting greater emphasis on attaining new subscribers over retaining existing ones —…
The process of acquiring customers today looks very different than it did in the days before the advent of social media and smart devices. Now that consumers are hyperconnected and acutely in tune to their friends’ endorsements, they're looking for more from brands. And many brands are responding. By personalizing the experience for each prospective…