Over the last decade, e-commerce has changed to reflect the explosive growth of the digital world. New frontiers, including social media, have evolved to allow consumers to purchase goods directly through digital platforms. Retailers have adjusted their strategies to cater to this new version of shopping. The past two years have also shown legions of…
Jason Hofmann
The rapid growth of online shopping over the past year has been welcomed news for merchants facing a decrease in brick-and-mortar sales stemming from the pandemic. A recent report found that U.S. e-commerce sales were up 44 percent in 2020 compared to the previous year. However, despite record e-commerce growth during the past 12 months,…
