Consumer loyalty reward programs across every facet of retail are antiquated and ineffective. Seventy-seven percent of adults in the United States participate in loyalty programs, however, more than $100 billion in loyalty points have gone unclaimed as trust in loyalty program benefits plummets. These rewards points go unused because consumers either don’t know how to claim…
Jason Goldberg
CrossView recently held its second annual Cross-Channel Executive Summit, where key industry experts gathered to examine how customer centricity has evolved as the true value in cross-channel commerce. Discussions not only focused on aligning multiple channels, but how emerging technologies and innovation within current mobile and social tools can transform the customer experience.
