Jason Downie

Jason Downie

Jason Downie is the U.S. CEO of Making Science, a leading international digital acceleration company specializing in data, artificial intelligence, and proprietary ad tech technologies. Jason previously served as a global client services director at Google and was a C-level executive at the data solutions company, Lotame.
5 Data-Driven Strategies Retailers Might Have Overlooked for Holiday Success

With the holiday season well underway, retailers are grappling with rising customer expectations and a constantly evolving data landscape. As a result, many organizations struggle to optimize their seasonal marketing approach. From adapting to the decline of third-party cookies to embracing real-time analytics and artificial intelligence-driven insights, the following strategies illustrate how retailers can maximize…