Jared Harrington

Jared Harrington

Jared Harrington is Chief Operating Officer at Media Culture, a multichannel brand response media agency that drives growth for global clients with innovative and performance-driven media campaigns. He oversees the daily operations of the agency. Throughout his 14 years of experience in the industry, Jared has built and led teams of Analysts, Data Scientists and Software Developers to support the pursuit of providing the latest measurement solutions to businesses across all major categories.
A Marketer’s Guide to Optimizing Multitouch Attribution for Long-Term Growth

The journey a consumer takes to make a purchase is just that, a journey. This is a result of the expanse of media outlets marketers have at their disposal to reach prospective customers at the right place and time with the most relevant messaging. That being the case, it raises the question of, which interactions…