There are many ways to get visitors to you website, including a search engine optimization program, pay per click, email marketing, social media programs, blog sites or just handing out your business card that has your website address on it. However, what visitors do once they get to your website is just as important as getting them there. If you finally landed that business meeting you've been trying to get for a year and showed up in shorts, a T-shirt and tennis shoes, what's your chance of a successful outcome?