The key to retailer success was once very simple: provide the lowest prices on the products people wanted. Times have changed. Today’s consumer has multiple shopping options and several ways to make a purchase. It’s no longer just about the best deal; it’s about the customer experience (CX). We live in an experience economy. Making…
Janelle Estes
Customer experience (CX) and user research are no longer relegated to a few lone champions in a retail organization. Understanding and improving the user experience has become the entire organization's objective, from product designers to marketers to senior executives. Read that again. Just as artificial intelligence (AI) is booming, so too is organization-wide demand for…
Back-to-school (BTS) is one of the most important shopping seasons of the year. According to the National Retail Federation, total spending for both K-12 and college supplies is expected to reach $75.8 billion this year. The weeks before the beginning of the school season are a busy time for shoppers and retailers. While parents prioritize…
