Retailers are feeling the burn to keep up with the constantly moving target of consumer demand for an ever better experience. But as the pace of these demands accelerate, most retailers continue to operate on a six- to 10-month lead time to implement new innovations, with another couple of quarters to realize financial return from them…
Jamus Driscoll
Consumers are evolving at a rapid rate and the use of mobile devices and ubiquitous internet connectivity has changed their expectations of retailers for good. The most forward-leading web consumers, dubbed “smart consumers,” are actively using mobile devices, the web and in-store technology to research their purchases, which results in new shopping attitudes and behaviors. Increased access to information and commerce experiences on new devices raises the bar for retailers, many of whom have only begun to understand the way this behavioral change impacts their businesses.
