Jamie Crespi

There's no doubt that this holiday season will be challenging for retailers. Despite talk of the economy soaring to an all-time high, consumer budgets are down and brands are struggling to maintain and grow revenue. However, there's still ample opportunity for marketers to break through the noise during the loudest time of the year and…

Headlines have long proclaimed that we're suffering through the retail apocalypse. While this makes for great clickbait, physical retail is actually still alive and well. With Amazon.com's acquisition of Whole Foods, Target’s creation of small-format stores, and Vistaprint opening its first brick-and-mortar store after 20 of business, we're simply experiencing a retail renaissance. This transformation…

Pre-2008 was a golden time for retail. American consumers had money in their wallets, and the majority of brand-to-consumer communication was one way. For the most part, retailers were "broadcasting" at consumers via TV, print and online channels, and the playbooks from the previous decade were still considered fit for purpose. That’s not to say…