Retail brands have endured a shift — across multiple popular platforms — in the past few years. First, it was Shopify 2.0, an upgrade to the existing Shopify platform. Then, the wave of going headless to maintain flexibility and scalability. Now, Google Analytics will end its current Google Analytics offering and require businesses to migrate…
Jake Loveless
Any experienced digital marketer will tell you, the secret to a successful advertising campaign is simple: targeting. We all want to show the right message, with the right product, at the right time, to just the right type of person and in the right channel. In fact, “targeted advertising” is so fundamental to the digital…
In the highly competitive and fast-paced world of e-commerce, one thing is always certain: We’re in for yet another year of change and disruption. Over the past 12 months, we’ve seen the early adoption of new platform models (like headless e-commerce), new marketing and tracking methods resulting from privacy changes, and shifts in performance goalposts…
A picture may be worth a thousand words, but for online retailers, the right picture format can be worth a few extra conversions. In the highly competitive world of e-commerce, one thing is certain — speed matters. Study after study shows that customers’ tolerance for slow digital experiences has a meaningful impact on how they…
While developers and CTOs worldwide perform Oscar-worthy "Red Queen" impersonations, screaming that for e-commerce it’s “off with its head,” it's worth stepping back to review the actual costs of going headless. Here, we’ll discuss headless e-commerce and its associated effects on costs and content. Headless, Simplified Headless e-commerce isn’t new. “Going headless” means separating your…
