Jake Knowles

Jake Knowles

Jake Knowles is a Senior Retail Consultant at IT and business consultancy BJSS.

Why Customer Engagement is the Key to Your Retail Strategy

2019 was a lackluster year for many brands; in the U.S. alone, more than 9,000 stores closed, nearly doubling the number of store openings and far surpassing the number of closures the year prior. While retailers around the world felt the pressure to adapt to a rapidly changing landscape, there were bright moments that showed…