Jake Bolling

Jake Bolling

Jake Bolling is the co-founder and CEO of Skupos Inc., the technology platform that connects the independent convenience retail industry. Prior to founding Skupos, Jake owned a consumer packaged goods company that distributed to the convenience retail industry. He recognized a complete lack of data across the convenience retail space and sought to change that in starting Skupos. Jake attended the University of Colorado’s Leeds School of Business, where he studied finance and Chinese. In 2019, Jake was named to Forbes’ “30 Under 30” list. In his free time, Jake enjoys fly fishing and is an avid reader.

How CPG Brands Can Use Data to Execute Effective Promotions

The concept of promotions dates back a few centuries where businesses of all kinds printed messages on various items in order to generate consumer awareness for their goods, products or services. Consumer packaged goods (CPG) brands popularized the concept in the 1950s with the help of the earliest ad agencies on Madison Avenue in New…