Jacqueline Johnson-Leister

Jacqueline Johnson-Leister

Jacqueline Johnson-Leister is the vice president of marketing and client services at SeQuel Response, an award-winning direct response agency based out of Minneapolis, Minn. As an experienced and enthusiastic marketing professional, Jacqueline has a passion for optimizing integrated marketing communications strategy to develop brands, attract customers, and drive organizational growth. You can connect with Jacqueline at sequeldm.com, email her at jacquelinej@sequeldm.com, or find her on LinkedIn.

How to Boost Customer Acquisition With Direct Mail

As we leap into 2025, the name of the game for marketers is customer acquisition strategies that truly stick. And while digital tactics have their moment, there’s one trusty powerhouse that’s primed to deliver big results: direct mail. It’s the personal touch your audience is always looking for and it’s ready to take your marketing…

How to Boost Retail Sales With Proven Direct Mail Offer Strategies

As marketers continue to navigate Q3, standout direct mail offers play an increasingly pivotal role in driving audience response and boosting overall program performance. It is the “deal” you present to your recipients, signaling what you will provide in exchange for their response. A compelling offer motivates action, while a lackluster offer may be easily…

How to Design a Retail Direct Mail Piece Your Audience Will Love

As we move towards Q4, retailers are gearing up for the most exciting shopping season, including Black Friday deals and holiday shopping campaigns. With such high traffic, the fourth quarter is crucial for marketers looking to maximize brand awareness and drive purchases. In today’s digital age, the mailbox may not be the first place you…