Jaclyn Schnackel

Jaclyn Schnackel
Jackie Schnackel is a Senior Strategy Consultant at Bluecore, the personalization solution of choice for the world’s fastest growing retailers. Jackie is currently responsible for engaging with key clients across Bluecore in order to realize their full potential within the platform. This includes blending a combination of client and Bluecore generated data to optimize and expand programs that will drive maximum engagement and profitability across the brands.
Prior to joining Bluecore in early 2022, Jackie spent the last 10 years in direct-to-consumer, digital marketing roles. Starting as an email campaign manager for Sears Holdings Corporation, she worked her way up to a Senior Director role within SHC’s loyalty program, Shop Your Way, managing all digital marketing for the brand. Additionally, she spent time in two highly regulated industries, pharmaceutical and financial services, where she was able to utilize her consumer first approach in new and different ways. Jackie’s background is built on a foundation from Purdue University where she received her Bachelor’s degree in Industrial Distribution.
Magic Moments This Holiday Bring Customers and Products Together

A true understanding of a shopper means that a retailer needs to decipher his/her preferences across every facet of their interaction with that brand. One study found that 73 percent of online consumers expect companies to understand their unique needs, up from 66 percent two years earlier. The concept of “understanding unique needs” goes beyond…