Irene Sibaja

Irene Sibaja

Irene Sibaja is director of partner relations at Treasure Data, a top enterprise CDP provider. With extensive experience in retail strategy and data analytics, Irene drives exceptional customer experiences and innovative ROI solutions. Her track record includes successful work with 7-Eleven, Sam’s Club, and NIQ. Harvard MBA and Rice University BA in English Lit. Gym junkie, amateur chef, and mom of two.
5 Ways Retailers Gain a Competitive Advantage With First-Party Data

Some of the biggest retail competitors out there rely heavily on first-party data to maintain the lead in their industry. Nike uses first-party data to personalize marketing messages, launch targeted product lines, and improve overall customer engagement. Similarly, Walmart invests heavily in tech and data analytics to personalize the shopping experience, and Sephora’s Beauty Insider…