Huiping Iler

Huiping Iler
Spin a Global Web

The potential in the global marketplace is huge. By 2007, 1 billion people will have access to the Internet; 70 percent of these people will speak a language other than English. In fact, there currently are 128 million Chinese-speaking Internet users alone. This number is predicted to double within the next five years. Studies show these Internet users are just like the rest of us: They heavily rely on Web sites in their native language to perform most tasks. What does this mean for marketers trying to reach these markets via the Web? Something many companies are not paying enough attention to: localization. To