Holland Dauterive

Holland Dauterive

Holland has spent the last ten years in SEO, focusing mainly on e-commerce sites, including Williams-Sonoma, Pottery Barn, West Elm, and ModCloth. She has also worked on B-to-C sites, like Uber and Choose Energy. Prior to her time in SEO, Holland worked in buying and wholesale management for brick-and-mortar retailers. Currently, Holland is the Director of Professional Services at Conductor.
Retail Marketing Leaders Trend Report: The Top Online Performers and Strategies in 2018

Customer expectations in the retail world are changing. Conductor’s new retail trend report for 2018 clearly demonstrates that it’s essential for retailers to provide specific, personalized experiences that aren’t limited to late-funnel purchase decisions or desktop e-commerce. While 62 percent of retail market share in organic search is not dominated by a single brand, retailers…