Hila Shitrit-Nissim

Hila Shitrit-Nissim

Hila is a marketing veteran and is currently the chief marketing officer at BLEND, an AI-localization platform that works with brands globally to help implement stronger localization practices and strategies. She has over 20 years of experience and extensive knowledge of data implementation and uses data as a key driver to build marketing strategies, creative campaigns, and purely good content that drive actions, sales, and growth.

June 5, 2023 E-Commerce Localization is the Big Trend of 2023

Nowadays, any organization looking to thrive needs to think seriously about global expansion, but there’s no possible way to expand without being able to communicate effectively with your various customers, vendors and stakeholders in multiple languages. That’s why, in 2023, e-commerce localization has become one of the industry’s biggest trends. E-commerce localization is the process…

August 24, 2022 The Role of Localization in the Fashion Industry

There's an undeniable focus on personalization in the fashion industry. However, personalization on its own doesn't carry the same benefit in the worldwide market. Today, fashion garments are widely available and accessible for purchase, no matter where in the world a consumer is located. This means localization is particularly important for retailers looking to tap…

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