Helen Scurfield

Helen Scurfield

Helen Scurfield, an adept leader, drives global ecommerce solutions as Asendia’s CEO of Global Returns. With extensive experience spanning 20+ years in international logistics, including key roles at DPDgroup, GeoPost, and Royal Mail, she excels in strategic customer solutions, product development and operational enhancement. She efficiently integrates new carriers, enhances data quality and oversees warehouse automation. Scurfield’s expertise aids retail giants like Urban Outfitters and Boohoo.com through cutting-edge parcel shipping and ecommerce fulfillment. Her team, collaborating with Asendia’s IT unit, has also conquered challenges like Brexit, COVID-19 and now new EU VAT rules. Scurfield’s journey from Royal Mail’s accountancy training scheme to finance and then to project management and IT in Hong Kong showcases her adaptability and innovation prowess.
Tackling Return Fraud: How Retailers Can Protect Themselves in the E-Commerce Era

Return fraud has become a major concern for retailers, costing the industry in the U.S. an estimated $103 billion in 2024, or 15.14 percent of all returns. As online shopping continues to grow, fraudulent returns are becoming increasingly sophisticated, posing significant financial and operational challenges for businesses. The Growing Problem of Return Fraud Return fraud…