Hedgie Bartol

Hedgie Bartol

Hedgie Bartol is the Retail Business Development Manager for the retail segment in North America at Axis Communications. By combining intelligent technology and human imagination, Axis Communications offers solutions based on sight, sound and analytics to improve security and optimize business performance. In his role, Bartol works closely with partners and retailers on strategic surveillance installations designed to maximize loss prevention and streamline business operations.

Reducing Retail Shrinkage With Video Surveillance

The evolution of in-store shopping behaviors combined with the continued e-commerce boom has increased the importance for retailers to secure profit margins. Loss of inventory due to customer and employee theft can impact these margins significantly, meaning theft prevention should be a key focus area for retailers. The numbers prove this: According to a survey…