Haresh Kumar

Haresh Kumar

Haresh Kumar has more than 15 years of experience in marketing, product, and strategy for world-class enterprise brands. He is responsible for extending Moovweb’s thought leadership and driving overall marketing and communications strategy.

How Peet's Improved its Mobile Strategy

Peet's Coffee & Tea is a specialty coffee and tea company in the United States. The company was founded in 1966 in Berkeley, Calif., and today it offers superior quality coffees and teas in multiple forms by sourcing the best-quality coffee beans and tea leaves in the world. Peet’s has experienced tremendous growth and a…

6 Ways to Improve the Mobile Checkout Experience

Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows that more than two out of three consumers who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile, where conversion rates are 70 percent lower than desktop. So why are consumers leaving…

Limited Response

Responsive web design's strength of encapsulating many different experiences into a single site is also its biggest limitation. While the visual style of a page can be readily manipulated, the structure of the content itself cannot be, giving marketers limited options to customize experiences for mobile consumers.

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