Gretchen Kirby

For makeup and jewelry catalogers, color management is undeniably a major production concern. Such is the case for Avon Products, New York, which recently turned to an innovative solution for the production of its internationally distributed print brochures. The International Challenge Avon has a presence in more than 135 countries, with printing services contracted in 32 nations, making consistent, across-the-globe color control a tricky endeavor for a core group of people, including the art-direction staff and Bob Jordan, Avon’s quality-control manager. Betsy Wordsman, Avon’s senior manager of global print production, explains, “For economic reasons—and the substantial growth of our company—Avon wanted to create

Fingerhut’s catalog production burdens are eased by developing mutually beneficial partnerships With print runs between 10,000 and 5 million—and product images that number in the hundreds of thousands—it is no surprise that Fingerhut, a Minnetonka, MN-based general-merchandising cataloger, required additional production support. Two years ago, while analyzing its prepress needs, Fingerhut looked to Quad/Graphics’ Digital Imaging Division, Minneapolis, to support Fingerhut’s own prepress division and digital photography studio, both housed in nearby Minnesota locales. Initially, what made Quad’s digital division appealing was Fingerhut’s long-established relationship with Quad/Graphics, one of the cataloger’s print partners. Fingerhut’s prepress volume caused the catalog publisher to analyze how integral