Greg Swan

Greg Swan

Greg Swan is a content specialist at CPC Strategy, a performance marketing agency specializing in driving growth across Amazon, Google, and social.

Greg graduated from CSU Sacramento with a degree in International Relations. After teaching English in Istanbul, he returned to California to pursue writing about tech and digital marketing.

April 26, 2019 Amazon and Brand Websites Draw Gen Z and Millennial Apparel Shoppers

In our 2019 Forecast On U.S. Apparel Shoppers, we discovered that 63 percent of Gen Z and 57 percent of millennial shoppers are buying their apparel from Amazon.com. These consumers are being driven by free shipping, easy returns and mobile-friendly experiences. “Young shoppers are also buying apparel directly from brand websites, which speaks to how brand…