Gregg Witt

Gregg Witt

Gregg L. Witt is a renowned youth marketing strategist and generational expert, author and public speaker. He has spent 17 years in consumer insights, media and youth marketing and is currently Chief Strategy Officer of Engage Youth Co. He co-authors the insightful new book, The Gen Z Frequency: How Brands Tune In and Build Credibility—now available from Amazon and other retailers. Visit www.thinkwithwitt.com.

January 21, 2019 How Retailers Can Better Engage and Sell to Gen Z Shoppers

One key strategy that’s winning the hearts and wallets of today’s youth culture: create a sense of belonging for shoppers.

Older »