We all know the holidays are a pivotal time for retail and CPG brands. It’s during this period that these categories tend to invest significant marketing dollars to reach their target audiences. However, these investments are often wasted, as consumers are already going to purchase products like stuffing mix or cranberry sauce for their holiday…
Greg Dolan
As retail marketers start planning for 2024, data-driven analytics tools can help them determine the best performing channels to focus their efforts on. These tools make it easy for marketers to test and analyze the most effective channels for their business in real time. For example, a retailer that's thinking about putting more budget into…
