Greg Alvo

Greg Alvo

Greg Alvo is the CEO and founder of Ordergroove, responsible for setting the overall strategic direction for the company and overseeing day-to-day operations. Greg founded Ordergroove from his apartment in 2010 with the vision of making consumers’ lives easier via innovative commerce experiences (before anyone knew what a subscription service was: “huh, like magazines?”). While in school and shortly thereafter, Greg held a variety of enterprise sales roles at Liquidation.com, an eCommerce startup that went public in 2006. Greg graduated from George Washington University, where he created his own Major with a degree in Entrepreneurship/Small Business Management. Prior to attending GWU, Greg founded Voteq, a computer hardware firm which he grew to over 100 clients nationwide. Originally from Miami, Florida, Greg now lives in Brooklyn with his much better half, Caroline, and four kids Adriana, Daniela, Andrew, Lila and Bleecker (dog). In any free time, Greg most enjoys reading, exercising and getting back on the tennis court.
Use Subscriptions to Tackle 'Flavor Fatigue'

The subscription commerce market is growing daily as consumers are drawn to the convenience a seamless, recurring experience provides. By 2023, Gartner predicts that an impressive 75 percent of direct-to-consumer (D-to-C) businesses will have a subscription offering. In such a crowded market, however, it’s not enough for merchants to simply offer consumers recurring orders at…

Optimize Recurring Revenue With a Relationship Commerce Strategy

Retail and brand leaders face a common and critical challenge today: finding new ways to retain customers in a hypercompetitive marketplace. Consumers have more choices than ever when it comes to where and when they buy. This forces retailers to think differently about how they keep customers coming back — to avoid incurring all the…

How to Drive Growth by Connecting In-Store and E-Commerce Strategies

Hyperbolic headlines have been fueling the "retail apocalypse" fire. With e-commerce giants like Amazon.com seeing its net sales increase 38 percent in the last quarter, it’s tempting to fan the flames. However, stores aren't relics of the past; they’re a secret weapon for retailers. To stay competitive, retailers must provide engaging shopping experiences that are consistent…

5 New Year’s Resolutions for the Retail Industry

Last year marked significant change for the retail industry. We witnessed age-old retailers going bankrupt and names like Alexa surge in popularity. Amidst the turmoil, disruptors like Wal-Mart and Amazon.com dominated investment in emerging technologies, like voice-based ordering and robotics, and completed strategic acquisitions to expand into new markets. In 2018, we expect to see faster change and greater disruption.…

Using Subscription Commerce to Retain High-Value Customers

Retailers spend billions on customer acquisition, but then spend very little time or money on the next step: getting customers to stick around. Most retailers have become extremely adept at getting their messages and promotions in front of prospects. But even when they succeed in acquiring a new customer, that person usually only makes up to two purchases per year. That equates to billions of dollars spent for very little long-term value.

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