The brick-and-mortar storefront is no longer the only place customers can see the personal face of the business. Today's e-commerce is graduating into a new phase of personalization where customer segmentation capabilities and the ability to serve targeted content in real time are a viable reality for most online businesses.
Graham Cooke
With the arctic chill sending the nation indoors or, for many, stuck in an interminable layover, how can e-tailers give captive consumers not only what they want, but desperately need through hyperlocal strategies? Hyperlocal is all about understanding consumers’ current location and immediate world/weather around them. With many battling record low temperatures this winter, e-tailers can target geographies and tailor their visitors’ inventory. Kicking off campaigns in real time or even a few days prior delivers a personalized experience, highlighting merchandise related to that specific climate. So how can retailers exercise these strategies, anticipatory or in real time, to make their campaigns relevant?
Marketers have made their lists and they're checking them twice, sometimes even three times. If the conversion needle isn't moving, you might need to rethink your digital strategy. To avoid any holiday hiccups, here are 12 tips on how your content management and personalization strategies can boost conversions, foster brand loyalty and keep customers returning year-round:
Cyber Monday is the event of the season for e-commerce brands. Coming off of the Black Friday rush, IBM's Smarter Commerce division reported that 2012 Cyber Monday was the largest online shopping day in history. With sales steadily increasing, the National Retail Federation has cited potential for this season, forecasting higher than the 10-year average holiday sales. Retailers should have their own checklist: All that's needed to meet the festive customer demand. Below find five tips to mastering the impending Cyber Monday chaos:
