What do I mean by “start anywhere, end anywhere?” I mean that today’s consumers are using more methods of engagement than ever before in their path to purchase, and retail brands must be able to keep up. Better yet, you must understand customer behavior to the point where you not only can meet them where…
Glenn Shoosmith
It’s no secret that the retail industry has undergone a significant evolution over the past decade. 2018 alone introduced powerful and transformative changes that will have a lasting impact on the retail landscape, fundamentally altering the way consumers interact with and purchase from brands, how brands build relationships with consumers, and how the entire customer…
Every day there are claims made in the media across the world that physical retail is heading toward a final and irreversible apocalypse. And yet, we’re also seeing some of the most innovative and customer-friendly reinterpretation of the retail experience that has ever existed. So clearly, the reports of retail’s total demise have been greatly exaggerated. Rather than…