Customer loyalty programs span everything from online coupons and discounts to VIP rewards and free shipping promotions. Some retailers use a points system to reward frequent buyers while others use social networking sites like Facebook to generate product reviews and recommendations. Regardless of which method you prefer, loyalty programs are the lifeblood of e-commerce.
Glenn Grube
It happens every year, the brief window of time when shoppers emerge in droves and raid the world of retail in search of the latest products and most attractive promotions. It’s the holiday shopping season, and in today’s multichannel environment the lines at brick-and-mortar stores are dwindling as more consumers transition to the digital realm.
