Ginnette Baker

Ginnette Baker

Ginnette Baker is the Executive Vice President of Retail, Ecommerce, CPG and QSR Business Development at TP. She has a proven track record of collaborating with top-tier ecommerce, retail, IT, and services industry leaders. Ginnette brings transformational leadership expertise in Change Management, Solution Development, Customer Relationship Management, and Business Process Optimization.
Retailers Are Tapping Advanced Analytics Partners to Help Reduce Returns and Combat Fraud

Product returns continue to be a growing source of friction for the retail industry, with $685 billion in merchandise returned in the U.S. last year. However, retailers can convert these returns into exchanges, while also improving fraud detection and optimizing production selection, by leveraging a combination of advanced artificial intelligence-powered data analytics and customer service…