Geoff Pofahl

Geoff Pofahl, Ph.D., is head of science at DemandTec, a single vendor that addresses lifecycle retail pricing solutions for retailers, providing the largest depth and breadth of proven lifecycle pricing solutions on the market.

Geoff has more than 10 years of experience leading global data science teams to create innovative AI-based solutions leveraging deep retail pricing and promotion domain knowledge. He joined DemandTec from IBM, where he was a Principal Data Scientist. Earlier, he was Principal Data Scientist at Revionics, a retail price optimization provider, and a data science consultant to Nielsen’s Perishables Group. Geoff has also served as a faculty member at Arizona State University’s W.P. Carey School of Business and at Michigan State University’s Retailing and Food Industry Management programs. He holds a BS in Economics from the University of Utah and a Ph.D. in Applied Economics from Texas A&M University.