As economies worldwide roar back after 2022’s downturn, retailers are looking for ways to capitalize on a flurry of new consumer activity. Armed with insights from the bumpy years of the COVID-19 pandemic, many are turning to data-driven strategies to shore up their customer base and find new markets. One important tool for driving retail…
Geoff Michener
Marketers depend on location-based advertising to deliver tailored recommendations directly to mobile devices. Provided that its data is accurate, geospatial marketing improves campaign accuracy and return on investment, elevates the consumer experience, and offers brands a means of measuring success. By unlocking these benefits, agencies from every sector are offering brick-and-mortar customers opportunities to compete…
