Gavin Laugenie

Gavin Laugenie

Gavin is an expert in the email marketing industry with over 10 years’ experience. He works with brands to solve complex marketing and technology problems. Leading the problem-solving charge, helping to connect the dots between the needs, wants and desires of the customer and their marketing goals.

He has worked closely with organizations in both the B2B and B2C sectors with experience in the travel, financial and retails sectors in both the UK and US, helping clients to build their email marketing programmes to drive increased customer lifetime value, loyalty and ultimately return on investment. Gavin is often sharing latest trends and discussing key industry topics through various means including public speaking and blogging.
The Responsible Marketer

Responsible marketing delivers hard commercial returns by building trust with customers who are more worried than ever about their data and privacy. It's well established that winning and retaining customer loyalty comprises multiple elements, possibly the most important of which is trust. The 2020 Trust Barometer from Edelman says trust is the make-or-break difference for…