Gary Specter

Gary Specter

Gary Specter is President, Go-To-Market, of Cart.com, which enables retail brands to quickly scale their businesses and easily sell across every channel. He was previously VP, Growth, Digital Experience Business, at Adobe, where he led the division’s 800 employees across the sales, business development and customer care teams. A global sales and revenue executive with more than two decades of experience leading and scaling high-performance teams, Specter has also served as SVP, Global Sales and Customer Success, at Magento; VP of Sales at NetSuite; Worldwide Sales Leader, Commerce Solutions, at IBM; and Chief Revenue Officer at Baynote.

February 2, 2023 Personalization Doesn’t Mean What Retailers Think it Means Anymore

Picture this: It’s Cyber Monday and each member of the Smith family has decided to buy a new pair of sneakers to wear on the family’s upcoming vacation. Mom knows the exact brand, style and color she wants, and she needs her shoes delivered in two days or less. She pulls out her tablet and…

September 22, 2022 The E-Commerce Customer Experience is Ripe for an Upgrade

Like everybody else, I’ve shopped online significantly more often the last couple of years, sometimes out of necessity, sometimes for convenience and, sure, sometimes out of sheer boredom. In fact, over the past 18 months or so, I’ve bought myself three wristwatches online that, truth be told, I didn’t exactly need. Although the popular watch…

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