Mobile commerce is a driving force behind the dramatic and accelerating pace of change in the retail industry. More than ever before, consumers are relying on mobile devices to interact with brands and retailers. This has been the trend for the past several years, and so far 2013 has been no different. Four notable trends are leading the way this year
Gary Lombardo
The new empowered consumer has high expectations for retailers. A consistent, relevant and engaging shopping experience no matter when, where or on what device or channel they're shopping is demanded. In order to remain competitive, retailers need to think about how to not only meet these expectations, but to exceed them.
