Have you ever bought a piece of furniture online only to return it not long after it arrives? What you had imagined the item to look like in your living room turned out to not meet your expectations — the colors weren’t right, it didn’t mesh well with the rest of the room, or despite…
Gary Ballabio
The surge in e-commerce over the last couple of years contributed to a noticeable shift in consumer behavior — there’s no denying that. Instead of being drawn to in-store ambiance with décor and lighting or influenced by physical experiences with products, shoppers now make purchase decisions after engaging with imagery, video and other visual elements…
