It isn’t easy to make an online experience empathetic — it requires all kinds of connections to deliver an exceptional and personalized connected experience. Forrester released a survey recently that says companies that create these connections across channels report dramatic benefits around revenue growth, innovation, cost reduction, customer experience and digital transformation. There are five…
Garrett Schwegler
When someone asks “what does artificial intelligence (AI) do for retail?” the first thing that comes to mind is likely something about personalization and the customer experience. For retailers competing online, it’s critical to offer that “you-know-me” type of experience that the Netflix’s and Amazon.com's of the world provide. Companies that can weave AI and…
