Gabriella Yitzaek Tegen

Gabriella Yitzaek Tegen is the co-founder and CEO of Smartrr, the first DTC subscription app built with the end consumer in mind. A New York native, Gaby began her career in the real estate scene and transitioned to the world of tech startups in 2017, where she quickly rose in leadership at Reonomy.

As challenges in brick and mortar intensified the need for ecommerce during the pandemic, Gaby found herself gravitating toward the Shopify ecosystem and its community of extremely passionate DTC founders. Gaby conducted over 100 interviews with brands across multiple verticals and recognized the overwhelming frequency of founders mentioning their struggle with managing subscriptions and memberships. These interviews, coupled with extensive market research, revealed that subscriptions are a major pain point for brands in every DTC industry. At this moment, Gaby decided to create a solution, and Smartrr was born.

Over the past two years, Smartrr has raised over $17 million in funding, is 30+ employees and growing, is public on the Shopify app store, and services hundreds of high-growth brands reporting impressive stats – such as 2.5X subscription revenue in 90 days – when utilizing Smartrr.