Creating an exceptional customer experience is the mandate for today’s brands. Time and time again, consumers have made it clear that they expect personalized, fast and frictionless service at every step of the customer journey. Recent Kustomer research found that 85 percent of U.S. consumers expect contacting customer service to be faster, and 67 percent…
Gabe Larsen
To reach consumers, brands need omnichannel strategies that deliver a consistent customer experience at every touchpoint. Yet today’s technical and business conversations about omnichannel are often too limited in scope to achieve what’s ultimately possible. Brands typically only focus on customer interactions across one or two channels or fail to break up the many information…
