Fred Marthoz

Fred Marthoz

Fred Marthoz is responsible for managing global deals and works in close collaboration with different regions to execute such opportunities. A 20+ year industry veteran, Marthoz has led roles in product management, business development, and sales for powerhouses like Microsoft and Google as well as start-ups like Playphone and Mocean Mobile, across several European markets.

July 25, 2023 How Retail Media Networks Can Adopt AI Tools

Brands and agencies right now are eager and increasingly willing to take advantage of rapidly maturing artificial intelligence. Obviously the use of AI and machine learning is nothing new in business. However, advances such as generative AI tools have opened up new applications and use cases for the technology. AI is now being used in…