Amazon.com dominates the e-commerce arena with a market share of nearly 40 percent. However, despite its ever-strengthening grip on the digital world of retail, the e-commerce giant has made efforts to build a brick-and-mortar presence in the past few years — uncharacteristic of other retailers. Amazon has made highly publicized efforts to establish physical stores in…
Frank Kenney
When a consumer thinks of retail purchasing in the current economic climate, there’s a very good chance they’re comparing their experience to Amazon.com or other titans of the industry. But how do those retailers keep their customers delighted and coming back for more? They exercise strict control over their supply chain. The Customer Experience Increasingly,…
