Francisco Lacayo

Francisco Lacayo

Francisco Lacayo is the VP of Partnerships at White Shark Media. He is responsible for the company’s growth strategy and market expansion, as well as overseeing White Shark Media’s partner program. Francisco has worked in the Digital Marketing industry for 13 years, leading different projects involving customer experience, product development, and product innovation. With his background in behavioral economics, Francisco has also been able to develop several programs focused on client-centricity, consumer behavior, and digital transformation.

August 18, 2021 Why Retailers Should Be Using PPC Advertising

E-commerce is the fastest growing market in the retail industry. During the pandemic, we've seen a significant shift to digital from brick-and-mortar stores, which pushed retailers to improve their digital strategies. With this shift in consumer behavior, and more complex buyer funnels, pay-per-click (PPC) advertising is a must for any retailer trying to expand its…