Fernanda González León de la Barra

Fernanda González León de la Barra

Fernanda leads product development at end-to-end eCommerce solution, Scalefast.  She has more than 10 years of international eCommerce, marketing and project management experience supporting established and emerging brands online.
The E-Commerce Secret Weapon: AR and VR

When it comes to augmented reality (AR) and virtual reality (VR), consumers’ minds oftentimes go to the esoteric musing of Stephen King, sci-fi movies and even video games. However, over the past few years, these technologies have expanded beyond futuristic settings and landed a bit closer to Earth — straight into the e-commerce world. Now,…