Erin Schmidt

Erin Schmidt

Erin Schmidt is chief product placement officer for BENlabs. A recent Cynopsis Top Women in Media honoree, Erin leads BENlabs’ efforts to help brands navigate the shifting entertainment and advertising landscapes. With over 15 years of experience in the industry, Erin has been involved in iconic product placements including James Bond switching his favorite drink to a Heineken, Ant Man working in a Baskin Robbins instead of a Chipotle, and Steve and Nancy eating KFC’s finger lickin’ good fried chicken in Stranger Things.

2023: The Dawn of Shoppable Content

Since the moment Bulova watches debuted the first television ad during a baseball game in 1941, TV advertising has had a last-mile quandary: How do brands convert the desire to purchase into actual sales? With the dawn of digital advertising and its clear path to conversion, advertisers began shifting their dollars away from TV. Now,…