If you think centennials are the new millennials, think again. Centennials, or consumers under the age of 23, are as digitally savvy as their older counterparts. However, the shopping preferences of centennials and millennials vary significantly. According to a Yes Lifecycle Marketing study, centennials value quality over price, prefer YouTube and Instagram, and crave unique…
Erin Gade
When it comes to e-commerce, no one does it quite like Amazon.com. Earlier this summer, the marketplace giant generated record sales with its third annual Amazon Prime Day, proving its influence and popularity with digitally savvy and increasingly brand-agnostic consumers. However, not all consumers shop the same. By taking a closer look at how different…
