Erik Huberman

These days, it seems like everyone is trying to get in on the app game. Just a few years ago, only 7 percent of companies had fully implemented app strategies, while 51 percent had none. Flash forward to now, and not only do 90 percent of companies have apps, but 60 percent spend time and…

Although the objective of both in-store and e-commerce marketers is to increase sales, they must employ different techniques to yield the same results. In truth, marketing for physical retail stores and e-commerce websites are two distinct endeavors because of the ways each attracts customers. Consumers don’t stumble upon online companies the same way they do…